Zejoop – Bravely Building Brand?

In several ways this Zejoop blog is a journal – not just a place to broadcast key events and milestones in the birthing and nutruring of a fledgling startup – it is also a place to capture what is going on day-to-day, and to focus on what areas need attention or work in Zejoop’s so-called “life.”

Zejoop is Becoming a Brand

Zejoop is on its way to “Becoming a Brand!”

I’ll spare you the details of its conception, but Zejoop clearly was born the day the winner of the Santa Clarita Valley Startup Weekend was announced. As a capable aerospace engineer, but novice software developer, I’d liken the development process, since the win to a “potty training” phase. All the while though, I have been aware, and now so more than ever, that Zejoop needs develop an identify in terms of its brand.

So, developing that brand is high of the list of priorities – it is fortunate then that I found a good introductory article to help guide me on that quest. Shawn Parr has written this excellent post – 5 Smart Steps to Building your Brand the Right Way.

His lead-off challenge is this: “WOULD YOU BE PROUD TO WEAR YOUR COMPANY’S IDENTITY ON A T-SHIRT?” Clearly that is an important question. While I won’t recount the entire post (he lays out 5 key steps) here are several of the most relevant to Zejoop and where it stands as a brand today:

“clearly define what business you are in, build a rock-solid platform, (and), tell a compelling story”

As for Zejoop, the business broadly stated is “casual event planning – fun with friends.” This I think is a good start in terms of a mantra/tagline, but I think, ultimately Zejoop is up to something bigger, and I have to clarify and capture that thought rather quickly in the near-term.

Zejoop BETA is a good starting point, but it needs more trial-by-fire and refinement. As a novice developer I know that there are substantial inefficiencies in many of the implementation choices I have made. The good news is that I have learned along the way, and I already know several ways right off, to improve the platform on the next re-factor.

The last is so important – “tell a compelling story.” I have always been sensitive to this and I take it seriously, if for no other reason than that I am already an artist and a musician, and I write and have some exposure to animation craft and storyboarding. The artist/writer in me is raring to go on this part – I think this will be a fun and rewarding exercise, and will help to put a forward looking face on the brand that will become Zejoop.

As I make progress on these various fronts expect update posts –  the path I’m on is journey, and this blog is its journal.