Exhausted

The previous post mentioned another submission to Y Combinator; this time for Winter session 2016.

Even though I started early enough that Tuesday should have been a breeze – only should require enough effort to apply finishing touches – it turned out to be anything but. All of Monday was consumed making a Zejoop demo video, required because there’s been none previously and that probably reduced chances of success. Then Tuesday morning in its entirety was creation of the founder intro video. Both required many takes, but all told, they turned out great!

Then at maybe 2 PM Tuesday afternoon, a mere 6 hours before the deadline, I attempted to open my draft application on the YC ‘apply’ site. But then, BAM, it was empty – I had to redo all the previously invested work. Frustrating.

Anyway – finished it – was happy with the result. This feels like my strongest attempt so far. I’m very proud of how far I’ve come – Zejoop presents well, and I’m happy about that. The YC outcome is out of my hands now. May the hard work pay its reward.

Learning about Product Marketing from the Google Ventures Library

                   

Stumbled upon a great video on the topic of startup marketing that was posted in the Google Ventures library – delivered by Adam Gross who is Co-Founder and CEO at cloudconnect.com, and has been involved throughout his career at personify, salesforce.com, and Dropbox.

This is timely information for Zejoop, at this critical point in its tech startup evolution.

(Google Ventures is a seed round, or early investor for new startups – looks like a great program, with quite a few free resources – definitely worth looking into. However their  model seems to be “don’t call us, we’ll call you”, as in, you don’t apply, but you somehow otherwise “get yourself noticed.” That seems a little mysterious, and somewhat “fraught” (with peril?) but it is also interesting, and adds to the allure!)

screenshot from the presentation given by Adam Gross

Good information on Marketing – food for thought regarding the positioning of Zejoop

All of this is of critical importance to Zejoop as it tries to find its way though and past its development and beta test phases.

The entire video will be worth revisiting again later, but a few points stood out for immediate application.

The first of which were his comments on product positioning on the x-y axes of “strategic” (increasing horizontally from left to right) and “emotive” (increases vertically from bottom to top). Clearly a company like Apple is high on both scales but the the question has to be addressed early, even for a startup like Zejoop; how does it get from wherever it starts – “low” on both counts – to “high” on both? Unless the importance of this trajectory is comprehended, and that it demands a plan which is well formulated and then followed, what is the likelihood of success? Without a goal, how will you ever know you’ve arrived?

Another key idea was that of creating a industry transitional narrative – where is Zejoop going and how will it make a difference in the landscape?

The third idea which made an impression was how he described “differentiation.” To me that means asking and answering “what makes Zejoop different?” Of course this is pretty basic, but the way he articulated the point was very helpful. He told an anecdote of a friend who was at TiVo and he asked, regarding the product itself, why is it that the “pause” button is the biggest of all the buttons? – answer “that is what makes TiVo different than just TV” – the ability to pause and resume playback off a live stream. Timely story to hear as this is just the type of thing I need to tackle for Zejoop. After all there are any number of options for people to do their casual event planning. What makes Zejoop different and how can I emphasize that within the product? The good news is that a couple of good ideas have occurred to me as I’ve thought this over – but that my friends, will be a separate post!

Finally the video highlighted the importance of thinking about strategic partnerships. Clearly there are big players who have already fielded many aspects of event planning. Rather that thinking about how to take them on, head-on, why not discover the minimum viable enhancement that Zejoop can provide rather than duplicate an entire infrastructure that already exists? Oh, and by the way, an entire infrastructure developed by an army of highly skilled develops employed by big-tech? Sounds like folly, right? Better late than never, and this part of the presentation gave me a few good ideas to do just that.

That’s all for now, but I wanted to capture these thoughts while they were fresh in mind, at the risk of losing them by not doing so immediately. More to follow as I turn ideas into actions.

Zejoop Dives in! – Parties at Be Great Fest 2013!

I heard about Be Great Partners and their Fall 2013 Be Great Fest from a friend, and I made a last minute decision to join the party last Tuesday night, September 17th, 2013. Boy, am I glad I did – it was great! They chose a world-class venue in the Pacific Design Center. Throw in an open bar (countered with a $20 Uber, ride home safe credit – good move!), great DJ, and Wolfgang Puck catering and what’s not to like? To commemorate Zejoop’s attendance I took an artsy selfie in the lobby (nice turn of the phrase, eh?)

Zejoop has fun at Be Great Fest!

Zejoop.com and the Be Great Fest – an artsy selfie in the lobby!

The party also showcased many of the startups already in the Be Great Partners family – from “real convenience, true comfort” underwear (meundies.com) to aerial drones (skycatch.com) – there was a lot of fantastic energy, talent and accomplishment on display!

Last but not least, I’ll have to say the hosts themselves were great. I introduced myself to Lin Miao, Managing Partner, and we had a great five minute talk – not bad for a crowded, energy-filled room – conversation competing with the DJ. That got me an introduction to Startup Ambassador Emily Alfstad with whom I also had a great conversation.

With the great impressions and take-away I got from the event I’m wondering if Be Great Partners and Zejoop might be a good match. With Zejoop just entering BETA test, the time is right – gotta start thinkin’ bout these things!